1. Analyse the personas to get a clear idea of the potential users needs
2. To get a clearer idea of thier needs write at least one scenario for each that tracks the person's ideal experience.
3. Based on their needs and the business needs of the owners write the sites objectives.
4. Write content requirements (no detail, just a list)and list the functional specification
5. Site structure and grouping of content and look at customer journey through the site
6. Interactivity, delighters
8. Inspirations, look and feel, moodboard
9. Visual comps + delighters